Selected projects that reflect our method, values and strategic approach.
Strategic Challenge
A new educational initiative was launched in Parma, one of the most competitive local markets, dominated by long-established institutions. The school entered the market with no students, no existing community and no brand recognition, facing immediate pressure from competitors with years of local presence.
Strategic Role
SDR Art Communication led the project end-to-end, assuming full responsibility for strategic direction, governance and execution. This included team leadership, operational process design, marketing strategy and local market positioning, with the objective of building a scalable and credible educational presence from the ground up.
Strategy & Decisions
To accelerate entry and growth in a saturated environment, we activated multiple strategic levers simultaneously. We built local visibility through targeted campaigns, including cinema advertising and regional press such as Gazzetta di Parma, while redefining competitive positioning through direct territorial presence and relationship-driven outreach. In parallel, we developed corporate partnerships and branded initiatives to access schools and external organisations, and designed internal processes to ensure operational stability and scalability from the outset.
Outcome
The project grew from zero to over 250 students in under three years, establishing a strong and recognised educational presence in the local market. Competitive dynamics shifted in favour of the new initiative, transforming initial market resistance into sustainable positioning and long-term growthing former competitors into collaborative partners
Educational Project Launch & Scaling
Grand Tour sponsorhip & institutional relations
Strategic Challenge
The Grand Tour is an international equestrian event positioned at the intersection of sport, culture, luxury and institutional protocol. The objective was to secure a top-tier international sponsor while consolidating institutional relationships within a highly sensitive, high-visibility public context governed by strict reputational and protocol requirements.
Strategic Role
Through our consultancy, SDR Art Communication held direct responsibility for sponsorship strategy, positioning and negotiation, as well as institutional relationship management. We oversaw the alignment between brand presence, event governance and official protocol, operating as the strategic interface between sponsors, institutions and event leadership.
Strategy & Decisions
We defined a sponsorship positioning rooted in heritage, excellence and international prestige, ensuring coherence with the event’s cultural and institutional identity. We personally negotiated and closed a strategic sponsorship agreement, enabling Longines to enter for the first time as an official sponsor of the Grand Tour equestrian circuit. In parallel, we managed the integration of a global luxury brand within a complex institutional framework, guaranteeing reputational consistency, protocol compliance and seamless coordination with high-level stakeholders.
Outcome
The event secured a top-tier international luxury sponsor within a highly regulated institutional environment, significantly strengthening its credibility and reputational standing. Institutional relationships were consolidated at the highest level, with events hosted in emblematic venues such as the Stadio dei Marmi and Circo Massimo, involving international patrons and participants including Bruce Springsteen and Tina Onassis, and contexts linked to the Presidency of the Italian Republic.
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