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Progetto Cina Parma Football club

Orchestrated Parma FC's diplomatic and commercial entry into the Chinese market, forging government partnerships and launching a youth development campaign that established a long-term foundation for the club.

Key Responsibilities & Achievements:

Diplomatic Liaison: Served as the primary liaison with the Italian Embassy in Beijing, structuring the official market-entry framework and ensuring flawless diplomatic protocols.

Revenue Generation: Spearheaded global sponsorship acquisition, securing €1.5M+ in new revenue.

Media Impact: Drove a 25% increase in global media share on premier networks including Eurosport, CNN, and Sky.

Talent Pipeline: Launched a youth development campaign that fueled a 32% surge in new youth player registrations in the region.

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Consulenza per Fondazione Rava

 

 

Acted as Project Architect for a flagship international youth sports event, navigating high-stakes diplomatic channels and managing a complex web of stakeholders to ensure its humanitarian and promotional success.

Key Responsibilities & Achievements:

High-Level Diplomacy: Managed all communication and protocols between the Vatican City, Haitian government delegations, and the Italian National Football Team.

Philanthropic Fundraising: Secured and structured a major six-figure international sponsorship, channeling 100% of the funds as a charitable donation to the Saint Damien Hospital in Haiti.

Stakeholder Management: Directed relations with the Italian National Football Team, including event coordination during their preparation for the FIFA U-20 World Cup.

Global PR Strategy: Managed the international press corps, securing positive coverage and positioning the event as a powerful vehicle for social good.


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