PARMA FC
STRATEGIC ENTRY INTO THE CHINESE MARKET
SDR Art Communication orchestrated the diplomatic and
commercial expansion of Parma FC into the Chinese market.
The project focused on establishing institutional relations,
securing commercial partnerships and launching a youth
development initiative that strengthened the club’s long-term
presence in China.
Key Responsibilities & Achievements
Diplomatic Liaison
Served as the primary liaison with the Italian Embassy in Beijing,
defining the institutional framework for market entry and
coordinating all diplomatic protocols.
Commercial Development
Led global sponsorship acquisition efforts, generating over €1.5
million in new revenue for the club.
Youth Development Campaign
Designed and launched a grassroots initiative that resulted in a
32% increase in youth player registrations within the region.
International Media Coverage
Secured visibility across major global broadcasters, including
Eurosport, CNN, Sky, BBC Sport and international print media.
The project positioned Parma FC as a credible international
player, strengthening its institutional presence while creating
sustainable commercial and community-driven impact.
SDR Art Communication acted as Project Architect for a
flagship international youth sports event designed to promote
humanitarian values and global solidarity.
The initiative brought together institutional, diplomatic and
sporting stakeholders, aligning them behind a common
philanthropic mission.
Key Responsibilities & Achievements
High-Level Diplomacy
Managed communication and protocol between the Vatican
City, Haitian governmental delegations and the Italian National
Football Team, ensuring perfect institutional coordination.
Philanthropic Fundraising
Secured and structured a major six-figure international
sponsorship, with 100% of the proceeds donated to the Saint
Damien Children’s Hospital in Haiti.
Stakeholder Management
Oversaw high-profile coordination with the Italian National
Football Team ,and A.C. Milan including logistics and event management
during their preparation for the FIFA U-20 World Cup.
Global PR Strategy
Led the international press team, securing widespread positive
coverage and positioning the event as a global symbol of
solidarity and social commitment.
The project demonstrated the ability to merge diplomacy,
sport, communication and humanitarian action into a single
narrative of global impact.
FONDAZIONE FRANCESCA RAVA N.H.P.
INTERNATIONAL YOUTH SPORTS & HUMANITARIAN PROJECT